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At KR Direct, we bring together the right people to conquer complexity, drive change, and initiate positive, long-term impact

People & Culture

We are one team with a common purpose. We believe passionately in the power of change to create real, long-term value for individuals and organizations. We have a shared ambition, which is for our partners, their employers and our colleagues to achieve their potential.


Honesty, trust, accountability and empowerment. These are some of the things we expect from each other and you can expect from us.

We don’t want to be the biggest. But, for the markets we serve, we want to be the best provider. We strive for consistency and high quality. This is why we employ sector experts and use technology to ensure that, wherever you are, you receive the same high level of service and expertise.

If you share our values and would like to work with our fantastic team, then we’d love to hear from you.

Khaled Reda

Chief Executive Officer

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Myrna Farid

Senior HR Transformation Lead

Ahmed Okasha

Legal Advisor

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